Compliance

The final quarter of 2024 saw transformative shifts in marketing law, with new privacy regulations, AI scrutiny, and subscription reforms. As we move into 2025, businesses must navigate these changes to stay compliant and competitive. Stay informed on state-specific rules and federal developments to ensure your strategies align with the evolving legal landscape.

Starting January 1, 2025, California's AB 2426 will enforce stricter Digital Purchase Disclosures, requiring sellers to clearly state when consumers are merely obtaining a revocable license rather than full ownership of digital goods. This law aims to eliminate misleading advertising practices and ensure transparency in digital transactions.

The FTC has taken action against Sitejabber, an AI-driven review platform, for publishing misleading consumer reviews. Allegedly, Sitejabber allowed businesses to inflate their star ratings and review counts through deceptive means. This case emphasizes the importance of transparency in AI-managed consumer feedback systems.

Learn how to navigate the complex landscape of state-level consumer privacy laws in the U.S. with insights into compliance requirements for 2025 and beyond. Understand your obligations and stay informed as more states adopt data privacy regulations.

The FTC's new Click-to-Cancel rule mandates that canceling a subscription must be as easy as signing up, targeting deceptive practices in negative option programs. This regulation expands across all marketing forms, ensuring clear disclosures and simple cancellation mechanisms.

The California Privacy Protection Agency has issued an advisory to help businesses avoid using Dark Patterns when obtaining consumer consent. These deceptive interfaces subvert user autonomy and invalidate consent under the CCPA. Companies must now ensure their methods for collecting personal information are transparent and fair, or face increasing regulatory scrutiny.

Dive into the transformative landscape of marketing law in 2024. Discover the pivotal FCC rule changes, groundbreaking court rulings, and new state laws reshaping how companies conduct business. Stay ahead with this essential mid-year summary.

Explore the impact of Washington State's Consumer Electronic Mail Act (CEMA) on refer-a-friend programs. Learn about recent class action lawsuits, key legal considerations, and how companies can avoid potential liabilities in text-based marketing campaigns.

The FCC aims to bolster the Robocall Mitigation Database with stricter filing requirements for voice service providers. Proposed changes include mandatory updates, multi-factor authentication, and unique identification numbers to enhance data accuracy and compliance.

The FCC has proposed new rules to govern AI Calls, aiming to curb illegal and unwanted robocalls while supporting beneficial uses of AI. This initiative seeks to define AI-generated calls and enforce disclosure requirements for transparency.

Starting July 1, 2024, California's Hidden Fees Statute will make it illegal to advertise prices without including all mandatory fees. This law targets deceptive "drip pricing" practices in industries like airlines, hotels, and food delivery services. Businesses must ensure advertised prices reflect the total cost to comply with this new regulation.

Discover how the FCC and Georgia unite through a Memorandum of Understanding (MoU), joining 49 other states against illegal robocalls.

FCC and ICO UK join forces to combat global robocalls. Stay compliant, protect consumer privacy, and uphold communication standards.

VoIP provider XCast Labs fined after DOJ files lawsuit on behave of FTC for illegal robocalls, stressing regulatory compliance.

Explore the FTC's intensified efforts under Lina Kahn to combat illegal robocalls and new focus on pixel tracking, dark patterns, and AI ethics.

The FTC's Telemarketing Sales Rule (TSR) enforcement, CFPB v. Timemark Solutions, Inc., and the importance of TSR compliance training.

Explore the intricacies of Established Business Relationship (EBR) and Prior Express Written Consent (PEWC) in the context of TCPA and FTC's Telemarketing Sales Rule. Learn how these exemptions impact marketing calls and texts.

Discover how link tracking in IOS 17 is shaking up the lead generation industry and what marketers can do to weather the storm. 🌩️🔗

Caller Id Spoofing has led to the development of STIR/SHAKEN. A revolutionary solution to protect your calls from scammers and fraudsters.

Delve into SIP codes 603, 607, and 608 to provide you with a thorough understanding of their implications on-call delivery and your Caller ID reputation.

If you utilize any type of dialer, your number might be incorrectly marked as "spam likely, scam likely, or potential spam". Learn how to fix your Caller IDs.

Learn about caller ID spoofing and CNAM. Keep track of your caller ID status and reputation to ensure your calls are answered.