Best Practices

Starting January 1, 2025, California's AB 2426 will enforce stricter Digital Purchase Disclosures, requiring sellers to clearly state when consumers are merely obtaining a revocable license rather than full ownership of digital goods. This law aims to eliminate misleading advertising practices and ensure transparency in digital transactions.

Learn how to navigate the complex landscape of state-level consumer privacy laws in the U.S. with insights into compliance requirements for 2025 and beyond. Understand your obligations and stay informed as more states adopt data privacy regulations.

Tracebacks are the telecommunications industry's answer to the surge in illegal robocalls, tracing calls back to their origin to identify responsible parties. Initiated by the TRACED Act of 2019, Tracebacks have become a crucial tool for combating scam and abusive calls. The Industry Traceback Group (ITG) spearheads these efforts, working with service providers and law enforcement to pinpoint the sources of suspicious call traffic.

The FTC's new Click-to-Cancel rule mandates that canceling a subscription must be as easy as signing up, targeting deceptive practices in negative option programs. This regulation expands across all marketing forms, ensuring clear disclosures and simple cancellation mechanisms.

The California Privacy Protection Agency has issued an advisory to help businesses avoid using Dark Patterns when obtaining consumer consent. These deceptive interfaces subvert user autonomy and invalidate consent under the CCPA. Companies must now ensure their methods for collecting personal information are transparent and fair, or face increasing regulatory scrutiny.

Dive into the transformative landscape of marketing law in 2024. Discover the pivotal FCC rule changes, groundbreaking court rulings, and new state laws reshaping how companies conduct business. Stay ahead with this essential mid-year summary.

Explore the impact of Washington State's Consumer Electronic Mail Act (CEMA) on refer-a-friend programs. Learn about recent class action lawsuits, key legal considerations, and how companies can avoid potential liabilities in text-based marketing campaigns.

Discover how the FCC and Georgia unite through a Memorandum of Understanding (MoU), joining 49 other states against illegal robocalls.

FCC and ICO UK join forces to combat global robocalls. Stay compliant, protect consumer privacy, and uphold communication standards.

Avoid the spam folder: Bulk emailers must adopt SPF, DKIM, DMARC, correct DNS, and 1-click unsubscribe by Feb 2024 to comply with Google's new Gmail rules.

FCC acts against 20 telecommunications carriers for alleged robocall mitigation failures, aiming to curtail illegal robocalls.

Explore the rapid evolution of AI technology since ChatGPT went viral, its impact on digital marketing, and insights from the Senate AI Forum.

Explore the intricacies of 10DLC messaging guidelines. Stay updated on forbidden categories and ensure your SMS campaigns comply with CTIA standards.

Oveview of 10DLC in SMS marketing. Understand its key regulations, and the urgent registration deadline of Aug 31 for uninterrupted service.

Explore the intricacies of Established Business Relationship (EBR) and Prior Express Written Consent (PEWC) in the context of TCPA and FTC's Telemarketing Sales Rule. Learn how these exemptions impact marketing calls and texts.

Unravel the intricate relationship between inbound callbacks, prior express consent, and TCPA regulations. Navigate compliance with confidence.

Discover how link tracking in IOS 17 is shaking up the lead generation industry and what marketers can do to weather the storm. 🌩️🔗

Explore how analytics engines and audio fingerprinting can mislabel sales calls as spam, and how NumberVerifier can prevent it. Stay one step ahead!

Master how to get rid of 'Scam Likely' for good using NumberVerifier. Safeguard your brand's reputation and enhance customer trust with every call

Unleash the power of local presence dialing to boost your connection rates and customer engagement with Number Verifier's advanced tools

Uncover the unexpected impact of T-Mobile's Scam Shield on businesses. Learn how Scam Shield's protective measures can inadvertently affect your business call rates and how Number Verifier's services can help monitor and safeguard your caller IDs against being erroneously flagged or blocked

Discover the differences between call labeling types: warning labels and intent labels, and learn how businesses can navigate this crucial system.

Master caller ID management best practices to maintain a clean reputation, enhance customer communication, and avoid common pitfalls.

Out-of-Band STIR offers a more robust solution for caller ID authentication and robocall prevention, enabling service providers to overcome STIR/SHAKEN limitations and maintain a secure telecommunications ecosystem. By embracing this technology and adapting to the evolving industry landscape, service providers can enhance customer trust and comply with regulations.

Caller Id Spoofing has led to the development of STIR/SHAKEN. A revolutionary solution to protect your calls from scammers and fraudsters.

Delve into SIP codes 603, 607, and 608 to provide you with a thorough understanding of their implications on-call delivery and your Caller ID reputation.

If you utilize any type of dialer, your number might be incorrectly marked as "spam likely, scam likely, or potential spam". Learn how to fix your Caller IDs.

Learn about caller ID spoofing and CNAM. Keep track of your caller ID status and reputation to ensure your calls are answered.

As a business owner or marketer, "spam likely" is not the label you want your potential customers to see when you call.