The Ultimate Guide to Ensuring Your Calls are Displayed as "Verified Calls" by Carriers

Have you ever received a call from an unknown number and hesitated to answer because you weren't sure if it was legitimate? As a business owner or marketer, this is the last thing you want to happen when reaching out to potential customers. Fortunately, there's a solution: "Verified Calls."

Verified Calls is a feature offered by many carriers that displays a "Verified" label alongside your phone number when making outbound calls. This label assures the receiver that the call is legitimate and not a spam or scam call.

But how do you ensure that your calls are displayed as "Verified Calls" by carriers? Here's a definitive guide to help you out.

Understand the Verified Calls Program

Before we dive into the steps to ensure your calls are verified, it's important to understand the Verified Calls program. Verified Calls is a service provided by Google to help reduce spam and fraud calls. When a call is verified, the recipient will see your business name, logo, and reason for calling. It provides a sense of trust and legitimacy to the call.

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Register Your Business with Google My Business

The first step to getting your calls verified is to register your business with Google My Business. This service allows you to create a business profile that can be used to verify your phone number. The verification process is relatively simple and involves receiving a verification code by mail or phone.

Use a Consistent Phone Number

It's important to use a consistent phone number when making outbound calls. This means using the same phone number for all your business activities, including marketing and customer support. Using different numbers can confuse carriers and result in your calls not being verified.

Provide Accurate Caller ID Information

Another key factor in getting your calls verified is providing accurate Caller ID information. This includes your business name and phone number. Make sure that the information is consistent across all your business listings, including your website and social media profiles.

Monitor Your Call Reputation

Monitoring your call reputation is crucial to ensure that your calls are verified by carriers. Your call reputation is determined by the number of spam or fraud complaints received by carriers. To maintain a good call reputation, make sure that you only make legitimate calls and avoid making too many calls in a short amount of time.

Implement STIR/SHAKEN Protocol

STIR/SHAKEN protocol is a technology standard that verifies the identity of a caller and the legitimacy of their phone number. It works by digitally signing calls and authenticating them with the receiving carrier. By implementing this protocol, you can ensure that your calls are verified by carriers and display as "Verified Calls" to recipients.

Follow Carrier Guidelines

Each carrier has its own set of guidelines that must be followed to ensure that your calls are verified. For instance, some carriers require businesses to register for their Verified Calls program or to implement specific technologies, such as STIR/SHAKEN protocol.Make sure to familiarize yourself with the guidelines of each carrier that you plan to use for outbound calls.

By following these additional steps, you can increase the likelihood that your calls will be verified by major phone carriers and display as "Verified Calls" to recipients. Remember to implement STIR/SHAKEN protocol, partner with a third-party verification service, and follow carrier guidelines to ensure the legitimacy of your calls.

here are some specific instructions for a marketing company to register their phone numbers using the SHAKEN/STIR protocol with three major phone carriers: AT&T, T-Mobile, and Verizon.

For AT&T’s Valid Number Protocol:

1. Obtain a certificate from an approved STIR/SHAKEN certificate authority (CA) and install it on your server.
2. Configure your SIP network to sign outbound calls using the certificate.
3. Enable the AT&T Call Authentication API to authenticate your calls.

T-Mobile’s Number Verify Protocol:

1. Register with the T-Mobile Certificate Management System (CMS) to obtain a signing certificate.
2. Configure your SIP network to sign outbound calls using the certificate.
3. Set up a T-Mobile REST API account to authenticate your calls.

Verizon’s Call Verification Protocol:

1. Obtain a certificate from a Verizon-approved STIR/SHAKEN certificate authority (CA) and install it on your server.
2. Configure your SIP network to sign outbound calls using the certificate.
3. Register your signed calls with the Verizon SIP Service Provider Registry (SPR) to authenticate your calls.

It's important to note that the specific process for registering your phone numbers using SHAKEN/STIR protocol may vary slightly depending on the carrier and your specific use case. Make sure to consult with each carrier's documentation and support teams to ensure that you follow the correct process and meet all the requirements for SHAKEN/STIR registration.

In addition to implementing SHAKEN/STIR protocol, you should also consider other strategies for ensuring that your calls are verified by carriers, such as registering your business with Google My Business, using a consistent phone number, and providing accurate Caller ID information. By taking these steps, you can increase the chances that your calls are displayed as "Verified Calls" to recipients, improving the effectiveness of your outbound marketing efforts.

In Summary

For companies that want to streamline this process, third-party verification services like Number Verifier offer an effective solution. By partnering with a third-party verification service, you can identify your blocked phone numbers and get them verified with all the major phone carriers, including Google, AT&T, T-Mobile, and Verizon.

Number Verifier offers advanced call verification solutions that use cutting-edge technology, including STIR/SHAKEN protocol, to ensure that your calls are verified quickly and easily. They also provide ongoing monitoring and support to help you maintain a good call reputation and avoid spam and fraud complaints.

By working with a third-party verification service like Number Verifier, you can focus on your core business activities while ensuring that your outbound calls are verified and displayed as "Verified Calls" to recipients. This can help to improve the effectiveness of your marketing efforts and increase your overall ROI.