Explore the FTC's 2023 DNC Data Book revealing a promising decline in robocalls, signaling good news and positive trends for businesses.
Effective communication is an essential key to business success, which makes the persistent issue of scam robocalls a serious problem for consumers and businesses alike. Fortunately, according to the 2023 National DNC Data book released by the Federal Trade Commission, consumer complaints about unwanted robocalls are on the decline.
This most recent release is the fifteenth edition of the annual data book. As with previous editions, it offers a comprehensive overview of DNC-related complaints over the course of FY 2023 and includes an exhaustive state-by-state breakdown of the various calls that continue to trouble consumers.
Since 2003, Americans have been able to opt out of receiving most telemarketing calls by placing their phone numbers on the National Do Not Call (DNC) Registry, and millions of them have done so. In fact, the DNC Registry has been instrumental in stemming the tide of illegal calls by empowering consumers with the knowledge that an unsolicited marketing call placed to a DNC-listed number is illegal, as well as providing clear guidelines for companies engaged in telemarketing, namely that any cold call lists must be scrubbed against the National DNC at least once every thirty days, and that they must secure valid consent before placing a call to a DNC-listed number. There are certain exceptions, for example, calls are permitted to consumers with whom the caller has an Established Business Relationship (EBR).
According to the latest edition of the National DNC Data book, the DNC registry received an influx of over 2.6 million new registrations in FY 2023, culminating in an active total exceeding 249 million phone numbers, as opposed to 246.8 million registered at the close of the 2022 fiscal year.
In addition, consumer complaints to the FTC in FY 2023 declined by over 900,000 from the previous year. Notably, there was a significant drop in reports about warranties and protection plans, which decreased by over 84 percent. Robocall grievances also saw a reduction, with 1.2 million complaints compared to 1.8 million in FY 2022, marking the second year of decline, although robocalls remained a top issue for reported DNC violations. Medical and prescription-related complaints were the second-most reported, followed by debt-reduction, energy, solar, utilities, and warranties, and protection plan issues.
The FTC's detailed scoreboard gives us the scoop on who's who in the world of DNC registrations in FY 2023, and New Hampshire is owning it with the most active consumers signed up per capita, followed by Delaware, Ohio, Virginia, Nevada, and Illinois who are leading the pack with the most gripes per 100,000 residents.
Fewer illegal robocalls is not only good news for consumers but for businesses as well, as it makes it more likely that legitimate calls are more likely to be received and answered.
This positive shift is largely attributable to the enhanced efforts of regulators combined with technological advancements in call screening and a renewed focus on DNC and TSR compliance from legitimate businesses, many of which are also learning to enhance consumer trust in the calls they place by using tools such as NumberVerifier to ensure proper Caller ID labels and avoid “Scam Call” mislabels.
Hopefully, this trend harbingers a return to the carefree days of old, when consumers could safely answer calls without fear of being victimized.